Claude William Genest - The Business Shift
The belief that business and the environment are separate, mutually exclusive and at odds is still widespread - A state of affairs as regrettable for the environment as it is for economic development.
The Business Shift
Today’s visionary business leaders, and eco-logical designers are learning how to turn wastes into resources, problems into solutions and costs into profits. They have made the shift in their minds and Claude Genest is specialized in helping you make the Shift in yours - Get set to do well by doing good because ecological is economical.
From the incremental successes of places like Wal-Mart, to the Whole-System thinking that has launched companies like Interface Carpet to the top, this is next generation Green Thinking.
Making the Business Shift means moving from “something must be done” to something you can do - elegantly, practically and profitably. It means moving from Corporate Social Responsibility and Compliance, to innovating new sources of income and efficiency.
The Business Shift is how we can redesign, repair and restore our businesses, lives and indeed our world - naturally. Beyond the usual rhetoric - beyond left or right, the Business Shift is way out in front where an emerging way of seeing is redefining the idea of “Green” and taking it to the next level.